Hi, I’m Mallory
Your ecommerce bestie, biggest cheerleader, and the person making sure every piece of your business works together.
When people ask what I do, the easy answer is marketing.
But the truth is, it's so much more than that.
I don't just write emails, update Shopify stores, or create marketing calendars. I become an extension of the founder - someone who's invested in your business, understands your customers, and helps keep all the moving pieces running together.
Around here, I like to say I'm your ecommerce bestie, because that's exactly how I approach every partnership.
Everything Works Better Together.
One thing I've learned after years of working with ecommerce brands is that marketing doesn't fail because of one bad email or one slow week.
It falls apart when all the pieces are disconnected.
Most founders end up hiring a Shopify developer, an email marketer, an ads specialist, a graphic designer, maybe an SEO company...
But nobody is looking at the bigger picture.
Nobody is asking,
"If we're launching on Friday, is everything actually ready?"
Is the homepage updated?
Are the collections live?
Are the discount codes working?
Is the SMS scheduled?
Does the email match what's on the website?
What happens after the launch?
Those details are what create a seamless customer experience - and they're often the first things to get overlooked.
More Than Marketing
I believe every successful ecommerce brand needs someone who sees the whole picture.
Someone who's thinking beyond today's email and planning next month's launch.
Someone who's watching the numbers, looking for opportunities, and making sure every customer touchpoint feels intentional.
That's where I come in.
I'm not just managing one piece of your marketing.
I'm helping your entire ecommerce ecosystem work together.
Email.
SMS.
Your Shopify store.
Promotions.
Collections.
Products.
Customer journeys.
Analytics.
Launches.
Because none of those things work in isolation.
The brands that grow the fastest aren't necessarily doing more marketing.
They're making sure every piece is moving in the same direction.
What It's Like to Work Together
I'm not an agency.
I'm not a freelancer checking tasks off a list.
I'm not a consultant who drops in once a month.
I become part of your team.
I know your products.
I know your customers.
I know your goals.
I know your launch calendar.
I know your best sellers.
I know your numbers.
And because everything lives under one roof, every promotion feels intentional instead of chaotic.
You don't have to wonder who's updating the homepage, creating the discount code, scheduling the email, or checking the campaign results.
I've already got it covered.
What I Help With
Every partnership is a little different, but my work typically includes:
Strategy
Marketing calendars, launch planning, promotional strategy, weekly metrics reviews, and ongoing brainstorming.
Marketing
Email marketing, SMS campaigns, customer journeys, loyalty, retention, promotions, and Meta advertising.
Shopify
Homepage updates, product creation, merchandising, collections, navigation, apps, landing pages, and conversion optimization.
Together, these create a marketing strategy that actually works—because every piece is connected.
Why Founder-Led Brands?
I love working with women who are building something meaningful.
The founders who wear every hat.
The ones juggling product development, inventory, customer service, photoshoots, family life, and a hundred other things before lunch.
I know how overwhelming ecommerce can feel, and I also know you shouldn't have to figure it all out alone.
That's why I intentionally work with a small number of brands each month.
It allows me to be fully invested, build real relationships, and become the kind of partner who celebrates every launch, solves problems before they become headaches, and is genuinely excited when your business wins.
Because when your business grows, I celebrate right alongside you.
Life outside the laptop
When I'm not building brands, you'll usually find me with my family, at the beach, chasing another sunset, or planning our next adventure. These are the moments that keep me inspired - and remind me why I love helping other small business owners build a life they love, too.
